WOULD YOU DRINK FROM THE FAUCET?
33 million people lack access to safe drinking water in Indonesia. 33 million! That’s almost four times the population of New York City. Imagine, four NYC’s without access to clean drinking water. In the United States we drink from the tap, even stick our faces right under the faucet, without hesitation.
In Indonesia things are different.
More than 36% of the population makes less than USD $4.00 a day, making safe drinking water financially out of reach for many. Oftentimes water purification practices also require valuable time. The rural population faces heightened difficulties obtaining safe drinking water, as more than 20% lack access to improved water sources. They are also especially susceptible because they lack education about the relationship between unsafe drinking water and health effects.
POPULAR WATER PURIFICATION OPTIONS IN INDONESIA
- Boiling water
- Purchasing purified water (gallon-sized jugs or small individual bottles)
- Purchasing expensive water filters
- Drinking impure water
DESPERATE NEED FOR SAFE DRINKING WATER
Indonesia is made up of over 17,000 islands. Access to clean drinking water therefore varies across the country. Some islands are more remote than others, like Sabu Island in the East Nusa Tenggara region of Indonesia. Health workers on this island report that many citizens are unaware of the correlation between health and clean drinking water. Because of this, waterborne illnesses like diarrhea have been a persistent issue. On this little island there is a pressing need for education about clean water as well as an affordable means of accessing it. This is where Nazava Water Filters steps in.
NAZAVA ADDRESSES SABU’S NEED
Nazava is centrally located in Indonesia and sells its water filters throughout the country. The affordable water filters are sold with a social mission of improving consumers’ health, saving time and money for families, and reducing CO2 emissions. Specifically for Sabu Island, the local government has deemed Nazava its answer to the island’s need for purified water.
On Sabu Island, education about the need for clean drinking water is a crucial first step for selling filters successfully. Nazava implements this step through strategic employment. It hires locals to promote and distribute the water filters to those in need, and on Sabu Island Nazava works with a local health worker, Ibu Tri. This inspiring leader is personally dedicated to improving the health of Sabu Island’s residents. She recognizes key opportunities in which clean water education can thrive to touch those who did not have clean water.
Two of Ibu Tri’s most impactful strategies include:
- Selling to schools where she can educate teachers and students. The knowledge then spreads to parents, who become interested in purchasing a filter for home.
- Selling to village leaders and employing them as filter resellers. These locals lead village residents by example and heavily influence others’ purchasing decisions.
SIMPLE, AFFORDABLE TECHNOLOGY
Nazava’s water filters use simple technology, which enables them to offer safe drinking water at an affordable price. Families on Sabu Island can purchase a filter for just under USD $20.00 total, and they can either pay upfront or make incremental payments through installment periods. Within one year, gaining access to Nazava’s water filters has noticeably improved the island’s health and reduced instances of diarrhea. The local government has noticed the impact and plans to pass a regulation that will require every school to install filters within the next few years.
IMPACT TO DATE
Nazava was founded in 2009 by Lieselotte Heederik and her husband Guido Van Hofwegen.
Since then the social enterprise has reached over 250,000 beneficiaries, employed 60 resellers of the filters, and spread to 32 locations in Indonesia.
The water filters successfully lead to improved health for those who need it, as well as time savings and financial savings. Nazava discovered Miller Center for Social Entrepreneurship in 2012, and participated in the GSBIⓇ Accelerator program. The company plans to continue expanding throughout Indonesia. It is dedicated to touching as many lives as possible, in both urban regions and last-mile locations like Sabu Island.
2017: 250,000 Indonesian citizens reached
2016: Lieselotte Heederik wins Ashden Award
2015: USD $180,000 income from sales
2013: Nazava wins $75,000 Silicon Valley Tech Award
2012: Participated in GSBI Accelerator program
2010: Business in Development Challenge Award from the Netherlands
2009: Nazava founded by Lieselotte Heederik and Guido Van Hofwegen