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PichaEats Pivots Business Model in Response to Crisis

PichaEats, a social enterprise based in Kuala Lumpur, grew out of a desire to empower and provide a sustainable living to refugees and asylum seekers living in Malaysia. The organization identifies families who can cook, provides training, designs menus and packaging, runs marketing campaigns, and arranges logistics to deliver food cooked by Picha Chefs to their clients. Their goals are to provide dignified livelihoods for refugee families and enable their children to receive an education. Since January 2016, PichaEats has partnered with 25 chefs originally from Syria, Myanmar, Afghanistan, Palestine, Iraq, and Pakistan, served over 160,000 meals, and given back MYR 2 million (over $450,000 — including cost of ingredients and cost of living) to refugee families. With the COVID-19 response in Malaysia, CEO and co-founder Kim Lim knew she had to pivot the business to survive. 

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